The realities of being a small agency in medical communications
In the fast-paced world of medical communications, the spotlight often shines on large agencies with vast resources and networks. However, being a small agency in this field offers unique advantages that are often overlooked. While it’s true that smaller agencies might face challenges such as limited resources or the pressure to fulfil multiple roles, these challenges create an environment rich with opportunities for collaboration, creativity and personal growth.
The most significant benefit of working in a small agency is the close-knit nature of the team. Unlike larger agencies, where teams can be detached, a small agency thrives on open, continuous communication. Everyone knows each other’s strengths, and this familiarity allows for seamless collaboration. Whether it’s a discussion about a complex project or a quick brainstorming session, the ability to gather everyone’s input in real time ensures that no detail is overlooked. This kind of inter-team communication not only makes smaller agencies extremely efficient through streamlined workflows but also enhances the quality of the work produced, as every team member feels valued and invested in the outcome.
Building strong relationships, both internally and with clients, is another key advantage of being a small agency. The more intimate setting allows for deeper connections, creating a work environment where team members are more than just colleagues, they’re friends. This friendship extends to client relationships as well. Clients of small agencies appreciate the personalised attention they receive, knowing that they are a top priority, not just another account.
The fun aspects of working in a small agency shouldn’t be overlooked. The flexibility and creativity that come with being a smaller team offer abundant opportunities for team bonding experiences, such as team meetings that double as bake-offs, where everyone shares their favourite cake or pastry. These events aren’t just fun; they strengthen the team’s bond, making collaboration smoother and more enjoyable.
Ultimately, when it comes to medical communications, being a small agency is often considered a disadvantage, but the reality is quite the opposite. The ability to foster strong relationships, maintain open lines of communication, and create a positive, fun work environment is a strength that should not be underestimated. In the end, it’s this combination of professional excellence and personal connection that allows small agencies to thrive.
